The sneaker world is always bound to be interesting. News comes instantly and often gets old after a day or two. Twitter, now X, is one of the quickest forms of sneaker news. Everyone is scrolling on their phones while less are actively searching on the internet for sneaker news directly.
Sneaker news comes and goes just like any other type of news. Tomorrow’s latest story is already old. There’s always something going on in the world of sneakers.
Ye and Adidas Back in the Mix
Back in the news together. This once powerful and influential duo are now at each others’ necks. Kanye West, now known as Ye, has publicly stated his experience with Adidas and the German apparel and footwear brand’s wrongdoings throughout their relationship.
Ye has been known to have social media outbursts, but coming at a multi-billion dollar giant takes things to a different level. If the news about Adidas misleading the Chicago-based rapper turns out to be true, it would become another setback for the corporation. Adidas has been in struggle over the last few years in their decision to release or to not release the remaining Yeezy stock. Since formally ending their relationship, the once powerhouse duo has relatively stayed out of each others’ hair.
Now, the business issues between both sides have become public quickly thanks to Ye’s recent social media posts regarding the matter. Ye publicly stated that Yeezy 350s are “corny” and has been encouraging Adidas fans to not purchase the remaining stock. Sneaker news outlets reported on the events between Adidas and Ye countless times over the past few years. However, things have turned sour rather quickly between Ye and Adidas. Any chance of a reunion is severed now. Ye will continue to push his independent brand while the three stripes will continue to look for a rebound.
Sneaker News: New Balance Takes Aim at #2
The news of New Balance’s booming sales brought even more well-deserved attention to the Boston-based apparel and footwear brand. Posting $6.5 billion in sales for 2023, the company saw a 23% increase compared to 2022.
New Balance saw $1 billion in sales from apparel, which is the company’s first time hitting the billion dollar mark in clothing sales.
The rise of New Balance has been in the making for decades. Once a niche and under-appreciated sneaker brand, the Boston-based label has seen more of itself in mainstream sneaker and overall media in recent history.
New Balance has been gaining popularity amongst younger crowds. With a noticeable increase in collabs and renowned signature athletes, NB has picked up tons of momentum with no signs of slowing down anytime soon.
As New Balance continues to be present in sneaker news all over the world, the future looks as bright as ever for the Massachusetts-based company. The footwear and apparel brand will continue to improve in virtually all aspects of its business. With Adidas fumbling Ye and no rebound in sight, New Balance is coming for the #2 spot with a sense of urgency.